TPB Meeting

Wednesday, July 16, 2003
12:00 PM - 2:00 PM

COG Board Room

Contact: Ronald Kirby
rkirby@mwcog.org
(202) 962-3310

Special Work Session

Date: Wednesday July 16, 2003
Time: 10:45 a.m. - 11:45 a.m.
Location: COG Board Room

Topic: Review of initial marketing concepts for the Commuter Connections Regional Mass Marketing Campaign

Agenda

10:45 - Welcome and purpose of session

  • Review of Regional Mass Marketing Measure
  • Recap of past and present stakeholder research
  • Review of initial radio concepts and results of creative focus group
  • Further validation research and evaluation plan

11:15 - Discussion / Feedback from TPB

11:45 - Adjourn