Special Work Session
Date: Wednesday July 16, 2003
Time: 10:45 a.m. - 11:45 a.m.
Location: COG Board Room
Topic: Review of initial marketing concepts for the Commuter Connections Regional Mass Marketing Campaign
Agenda
10:45 - Welcome and purpose of session
- Review of Regional Mass Marketing Measure
- Recap of past and present stakeholder research
- Review of initial radio concepts and results of creative focus group
- Further validation research and evaluation plan
11:15 - Discussion / Feedback from TPB
11:45 - Adjourn